What Should Be Considered for Creating Interactive Content?
Being a leader in accessibility with your content encourages your brand to interact with as many people as possible. This helps you expand your potential customer network.
Your target audience follows you on their mobile device, social media accounts or content on your website every 90 seconds while performing their routine life flow in their daily life. Considering the social psychological state of your target audience, if you think that your customer saw a content published by your brand in a stressful moment, how did you change your content?
There are some tips where you can get quick interaction with the content you create for your marketing campaigns. Using these tips, you can create interactive content and content with high reach.
Interactive Content Suggestions
4 Factors That Will Affect Your Content’s Reach and Engagement Rates
Opening speed of website homepage
One tap for landing pages (Phone links, sending messages etc.)
Simple explanation in the texts of the content
Attractive designs that is relevant and relevant to the target audience
These four elements will act as a compass for the road map you will draw. While you care deeply about your content, your target audience will only encounter it for a moment in their busy lives. Here are some ways to make that moment important to more people,
Be simple and effective.
Use the inverted pyramid writing style to get important ideas first in your text. Choose easy-to-understand graphics and create targeted short interaction videos. Simplicity is key for interactive content.
Get to know the people who follow you.
You should know which person your content is for and which group of people is your highest priority.
What makes them unique? What are they worried about? What language and words do they use among themselves? That’s right; this is where data savvy people can help you remember goals, behaviors, mindsets, and context.
Make sure everyone on your team understands the nuances of the target audience. The more your team understands the target audience and relevant context, the more likely your content will be successful.
Produce User-Friendly Video
Some people love interaction videos, others know that videos are a mandatory form of linear content. “Really? Do I have to watch this? How long is this? “Give these people an alternative way to access information. This is especially important in informational and how-to videos. Present a transcript and add timestamps so people can jump to the parts of the interaction video that matter most to them. Add captions and audio descriptions to your videos to help not only the visually and hearing impaired, but also those who need to watch with the sound muted. (Imagine people around sleeping babies, on public transport, or in a multi-person home office without headphones) Additionally, while videos are a plus in creating interactive content, according to research, it is also seen that interaction video ads provide 48% higher sales rate than static ads.