The Public Suffers From Underfunding

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“The National Council supports the financing of the Public in full. Only in this way will we be able to see its full development, “said a member of the National Council.

The independence of a public broadcaster is also determined by the independence of its Supervisory Board. However, the election of members of the Supervisory Board is not always quick (including a quota from NGOs) due to the complex selection procedure, Rudenko adds.

Svitlana Ostapa, Chair of the Supervisory Board of PJSC NSTU, agreed with her on the importance of the Independent Supervisory Board for the Public:

“Over the last 4 years

The authorities have repeatedly wanted to change the leadership, but realized that this could not be done without the Supervisory Board, and sometimes came across it like a wall. The election of the Chairman of the Supervisory Board also showed that the authorities have a great interest in the Public, and there will be attempts to take control of the Public, “said Ostapa.

However, there are already statements by some government officials that if 100% of funding is allocated to the Public this year, the government should control it. Therefore, it is important to hold a competition for the positions of chairman and board members of PJSC “NSTU” transparently and openly.

“The main thing now is to attract the maximum number of high-quality candidates to the competition, because last time it was 8 people, and some of them, in my opinion, did not understand what awaits them in this position. In addition, the Supervisory Board has developed a large number of documents to help candidates – if in the first year there was nothing but the main activities for 2017, the law and the statute, now there is a strategy and mission, “- sums up the chairman of the Supervisory 해외스포츠중계.

In 2021, for the first time

100% of the public funding will be provided – UAH 2.2 billion. However, 400 million of them are in a risky special fund, so the Public may not receive them, warns the program director of the NGO “Media Detector”, Secretary of the Supervisory Board of PJSC “NSTU” Vadym Misky.

“We can expand the staff, hire the best specialists, but next year the funding of the Public may be reduced again to 50% and we will have to lay off these people. Therefore, it is important to ensure the predictability of NSTU funding – let it be a little, but to be sure of the availability of these funds, “- said the City.

He called sports broadcasting one of the potential directions of the Public’s development: “Now the media is focusing on professional sports, and the Public could focus on mass sports, such as amateur marathons.”

According to some government officials, the weak point of the Public is its low ratings, so it can be manipulated. This was stated by Chairman of the Board of PJSC “NSTU” Zurab Alasania.

“Ukrainian commercial media work like this: the audience’s attention is attracted by popular shows, and then, with a certain number of viewers, the media owner promotes messages that are beneficial to him. Public does not work like that – we do not make jeans and do not chase ratings, “- says Alasania.

If the government fails to establish control over the Public, then next year it may not provide 100% of its funding, citing low ratings, says the chairman of the board of PJSC “NSTU”.

“But the advantage of the Public over other TV channels is that it will not cease to exist, because it is an institution,” – said Alasania.

 

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