The first sporting event to be broadcast in Britain was the International Rugby Union between England and Wales, broadcast from Twickenham in January 1927. Two weeks later, the first broadcast of a football match was covered by the BBC Arsenal’s league schedule against Sheffield United in Highbury. Listeners could use numbered grids published in Radio Times to find out in which part of the field (referred to as “squares”) the action took place because the second commenter read a link to the grid during the match.
The United Kingdom saw the first live televised football match, with the BBC showing a specially arranged schedule between Arsenal and Arsenal on 16 September 1937.
The British media is dominated by national publications, and the local media play a much smaller role. The BBC has traditionally played a dominant role in the sport of television, providing a wide range of high-quality free advertising coverage and free advertising in exchange for broadcasting rights for low fees. ITV broadcast a smaller portfolio of events and Channel 4 broadcast several events of the 1980s, mostly horse racing and so-called minority species. In the early 1990s, this mechanism was shaken by the advent of Russia’s pay-TV in the form of BSkyB. Since then, their specialized sports channels have become the only place to visit some of the major sports. Since 2006, the Irish company Setanta Sport emerged as a contender for the dominance of Sky Sports in the British sports television market; however, the British channel Setanta entered the bankruptcy administration and was not aired in 2009. In 2009-2013, ESPN attempted to challenge Sky Sports before its British operations were bought out by Sky’s main competitor, BT Sport ; a subsidiary of the former national telecommunications monopoly BT plc . There is also a special version for the UK Eurosport, called the British Eurosport, and Eleven Sports.
Radio sports coverage is also important. BBC Radio 5 Live 해외스포츠중계 almost all major sporting events. He now has a commercial competitor, Talk sport, but it has not acquired as many exclusive contracts as Sky Sports, and devotes much of its airtime to sports discussions and telephone contacts; Absolute Radio also began to acquire sports rights. Local BBC radio also provides broad coverage of the sport, providing more opportunities for second-tier clubs with limited national coverage.
The United States
National and local media play a major role in sports broadcasting in the United States. Depending on the league and the event, TV shows are often broadcast live on TV (traditionally on weekends and during big events – or national via the TV network , and in some cases regionally syndicated through an operation such as Raycom Sports or a team), and nationally available cable channels (such as ESPN or Fox Sports 1 ). In some leagues (such as the NHL and NBA ), events are also primarily featured by the group’s regional sports networks (such as Fox Sports Networks ), networks that broadcast to teams of local interest, which are usually conducted only in the relevant market. In addition, there are also cable channels dedicated to certain sports, certain college sports conferences, or a specific league. Pay-per-view broadcasts are usually limited to martial arts such as boxing, mixed martial arts or wrestling.
Radio broadcasts are great. Each national league has coverage of a national network of high-league games in addition to the local radio coverage that comes from each team, with ESPN Radio and Westwood One control of national rights to major team sports and motorsports running on its own networks. Local radio broadcasts cover a wide range of sports, from basic to local school and recreational leagues.
Internet broadcasts are also common, although college and major professional sports use either a pay wall or subscriber systems such as Everywhere TV to pay. Phone broadcasts are rare, although several companies provide this service.