A very rampant practice these days that seems to have taken over the various social media platforms are ‘influencers.’ Who exactly are these people? They are as Michael Saltzstein informs, very regular people but with a streak of charismatic authority in them. The information, they provide on various random topics gives them an upper hand in being able to influence people’s thoughts.

Some of these people talk about how to handle relations, some talk about travel, and yet others about astrology or a spiritual journey into oneself. Some even talk about life lessons and there are a few who love to entertain people through their numerous talents of either doing standup comedy or dancing or singing or playing some musical instrument. They also display unknown and hidden art forms or even share recipes and showcase their culinary skills.

They could be doing or talking just about anything and influencing the masses and changing their buying strategies and decisions. Now, another common trend is that these influencers like to form collaborations with each other to gain more popularity and reach out to a greater audience. This is exactly what Michael Saltzstein would like to throw some light upon on how to select the person with whom to partner up as an influencer.

The first thing that one should verify is whether the goals and objectives of the influencer are the same as that of them. What information is intended to convey and how it will be conveyed is to be decided and accordingly the partnership as well. The one best suited to the business ought to be selected.

Keeping the target audience in mind one needs to pair up with an influencer whose followers and audiences will be eager to know about the product or service. This will help avoid any disparity between one’s product or service and the influencer’s primary content.

Michael Saltzstein suggests further that going by numbers is not the right approach. In other words, it is not necessary that those influencers who have a greater number of followers are always the best choice. He believes that one should want to collaborate with someone who is more connected with the community of people who follow him. They should be able to converse with the audience. Though influencers of this sort have a smaller fan base yet it is a loyal and dedicated one.

The one point of difference between singular influencers such as those mentioned above and celebrity endorses lies in the fact that the former does not have any major disconnect with their followers and audiences. This also forms a reason that one doesn’t need to depend only on one influencer. One could collaborate with multiple such influencers. These influencers often know and help each other out. One should take advantage of this and make the best of it in maneuvering the purchasing decisions of the masses.

Finally, remember to allow the influence to use their charisma in the way they think best as they are interacting with their fan base to help promote your product or service.