Product photography is a fairly expensive undertaking. Most studios charge several thousand dollars for their services. While these images are a great tool in any business’s arsenal and can help them improve sales, it is important to hire the right person to do it. Finding the right product photographer can be challenging for people who haven’t done it before. They don’t understand the profession or its quality standards, settling for the most convenient choice. That can cause them issues down the line, which is why businesses should consider the tips mentioned below:
- Create a List of Targets
The first step is to understand what you need from product photography. Creating a list of targets will help you determine how many images you need, what kind of images you need, and so on. Understanding your priorities will help you plan a budget as well, which helps avoid overspending. Here are some factors to consider:
- What platforms will you upload images on?
- Who will you target with the images? What is the customer profile?
- What kind of brand message do you want to portray?
- Which industry do you operate in?
- What kind of competitors do you have?
Once you create a list of targets, there’s a clear roadmap for the project. Your photographer will find it easier to come up with a plan if you have a solid idea of what you want.
- Set a Budget
Set a budget for the project to avoid overspending. It is a good idea to research the average cost of professional photography in your region. The costs can range anywhere between $500 and $5000 per day, depending on things like overhead costs. You can perform a simple Google search to see what the average prices in your area are. Most professional studios also provide product photography quotes.
Clients can study these quotes, compare them with different alternatives or hire professionals. It is a good idea to discuss all aspects of the quote with the photographer in detail. Most studios offer honest and straightforward pricing so you don’t need to worry about things like hidden costs and exemptions. Make sure you have a reasonable budget that can get you professional-quality images.
- Look for Local Studios
Businesses should consider hiring local studios for product photography. That can help you save money on the project and ensure you get the best services at the same time. Local studios are usually more affordable, especially if you live in small towns or cities. The cost of shipping is also low if you don’t need to transport the items across a large distance. Most local photographers are familiar with their town’s business environment and demographic. They can produce tailored images that appeal to your target audience easily.
These establishments are also more likely to provide attractive discounts on bulk orders or to long-term clients. If you need a photographer for a large-scale project or a long duration, look at local prospects. It can be difficult to manage all of the logistics if the studio is located in a different city.
However, don’t compromise on quality just for logistics and affordability. If you can’t find good-quality product photography services in the local area, look at establishments outside the city.
- Portfolio and Website
Most photographers have a website and a dedicated portfolio. Some maintain portfolios on social media platforms like Instagram to have a wider reach. A studio’s website and portfolio offer deep insight into their skill and experience. Here are some things to note when browsing through a website and/or portfolio:
- Do the images look visually appealing and well-edited?
- Does the photographer have any experience in your niche?
- Does the photography style match your brand and messaging?
- Will the photography style appeal to your target audience?
- Are there any glaring flaws or smudges in the images?
- Does every image tell a story and sell the product effectively?
- Are the images too busy or cluttered?
- Does the website explain all services and terms clearly?
Once you have the answers to these questions, it will be easier to make an informed decision about hiring a professional product photography studio. You can discuss these questions with your photographer as well.
- Ratings and Reviews
Ratings and reviews are a relatively unbiased source of information. You can read a few reviews to get a clear idea about the products and services offered by a business. Marketing experts recommend reading at least six-twelve reviews to make an informed decision. It is important to take particular note of factors like:
- Do clients mention a specific aspect of service? Is their feedback negative or positive?
- What are some of the most common complaints mentioned by clients in reviews?
- Which positive characteristic do most clients mention in their reviews?
- In case of negative reviews, does the studio contact the dissatisfied client quickly and do their best to resolve the situation?
- Do the reviews seem authentic and consistent?
Some review platforms allow clients to message past clients and discuss professional product photography services in detail. While it is possible to add positive reviews or artificially improve a business’s image, you can trust most of the feedback found online.
Once you have created a shortlist of options, book a free consultation and discuss your requirements with them. You can get to know the photographer during this consultation process and make informed decisions regarding their services. Choose a photographer that communicates well with you and has some experience in your niche as that can help throughout the project.
These steps will help you find the best possible product photography studio in your area. You can arrange a consultation with them and ask for advice on different aspects of the photography process before hiring them. A good studio will offer a wide range of services and help you make arrangements for transporting the products. They will also have insurance coverage to protect your products while they are stored in the studio. Make sure you have all the information necessary before booking a studio.