The rise of the Internet during the last two decades has extremely affected media organizations and challenged traditional journalism. SEO is an acronym for Search Engine Optimization. It is a set of techniques used to rank websites on search engines like Google, Bing, etc. Job of an SEO expert is to make sure that the ranks of the specific keywords is available on the first page itself. It targets unpaid traffic rather than direct or paid traffic. The better visibility the page has in search results, the more likely one will garner attention and attract prospective and existing customers to one’s business. Common tasks associated includes creating high-quality content, optimizing content around specific keywords, and building backlinks.
What is SEO?
SEO stands for ‘Search Engine Optimization’ in simple terms SEO is the art and technology to entice search engines , to recommend your content, business or product to their consumers as the best key to their query.
How does SEO services works?
- Search engines use bots to crawl pages on the web going from site to site.
- They collect information about those pages and put them in an index
- Algorithm analyzes pages in the index. it take accounts of hundreds of ranking factors
- Then pages appear in the search result for a given query
- The better visibility your pages have, the more likely you are to garner attention and magnetize prospective for customers to your business.
Why is SEO important?
One of the biggest advantges of SEO, which is based on clear Web page optimization, is the long-term durability and permanence of results. The results of a well executed, legitimate SEO campaign can last a long time and take much longer to fade than that of a pay per click. Good search engine optimization can also mean good marketing and can influence or contribute to the success of brand management and the communication of a corporate.
SEO and online journalism
SEO consulting services practice entered newsrooms within the last few years as an emerging production norm and practice, having a direct impact on journalistic workflow and creating new challenges for media professionals. News organizations redirect and redefine the news making process, among other things, around clickstream and SEO notion of news due to the convergence dynamics and the new challenges that face journalism as a whole.
Best techniques of SEO
There is a direct connection between SEO agency Germany and online journalism. Optimization for search engines is among the key skills that journalists should possess according to the new editorial ethos of Daily Telegraph.
Search Engine Optimization (SEO) is directly connected with the visibility of a Web site in a search engine’s organic search results. More specifically, the higher and more frequent a site appears in the list, the more visitors it will receive from the search engine’s users. New Internet technologies and Web 2.0 have changed basic journalistic work processes over the last years and challenged traditional journalism.