Instagram Picuki has announced auto-generated captions in 17 languages for video feeds. This feature enables people who are deaf to easily enjoy videos without the need for a headset. Instagram has been trying to copy TikTok’s features for years, but only last April added automatic captions. Auto-generated captions will appear at the bottom of the video. The feature will be available to all users in the United States and more than 70 countries around the world.
Initially, Instagram’s Picuki auto-generated captions will only appear for videos uploaded on the platform. Users can disable captions in the advanced settings or toggle on and off for individual posts. These captions will be available in 17 languages, with more to come. The feature will initially support English, Spanish, Portuguese, German, French, Italian, Russian, and Korean. The company has promised to add more languages later.
In addition to being available in 17 languages, Instagram also offers auto-generated captions for videos uploaded to the platform. Whether users want captions in their posts is up to them, but the feature is definitely a boon for content creators. It will also make the platform more accessible for deaf and hard-of-hearing users. The backend system of Instagram is now capable of pumping out captions in more languages.
Auto-generated captions for videos in the feed should start showing up today. Instagram is also ending support for IGTV, which is a standalone app. However, the company still plans to invest heavily in Reels, which consistently contributed to Instagram’s growth in engagement. It is also working on improving the user experience in the platform. However, it is not clear if it will continue to expand its auto-generated caption feature.
IGTV ads in the shopping tab
It’s finally here! Instagram has begun to add IGTV ads to its shopping tab, allowing brands to promote their products in the feeds of its fans. IGTV ads have great potential because of their simplicity and ability to generate great results. As with any other marketing tactic, there are certain best practices you should follow. Here are some of them. Follow these and you’ll be well on your way to creating successful IGTV ads.
Firstly, the app has ditched the IGTV tab. Instagram decided to streamline its video format and concentrate more on video content in October 2021. It combined its IGTV ads with in-feed videos into a single feature called Instagram Video. It’s a great move, but it will certainly raise questions. IGTV was launched in 2018 with the hopes that it would eventually become the mobile equivalent of YouTube.
Another important change is the ability to embed links directly into captions. You can still upload stories, but now you can upload videos of up to 60 minutes. Instagram will ask for payment to enable your link, and the price is currently set at $2. Only verified accounts will be able to add links, but you can also include clickable links in your bio with a service like FeedLink. If you’re a brand, make sure to check out this feature.