Did you recently stumble over sticker marketing and want to give it a go? Or are you looking to launch your business or maybe a new product range and need custom labels to give them the finishing touches?
No matter if you are new to stickers or would just like to explore the options available, in this article, we will help you understand the wide range of materials most sticker label printers offer, so you can find your perfect match.
- White vinyl
White vinyl is the standard sticker material. It is super popular and versatile. Labels made from white vinyl are resistant to scratches, sunlight and water, making them ideal for outdoor and indoor uses as well as long-term applications.
You should go for a white vinyl label if you need a high-quality sticker with vibrant opaque colors. You can use them as logo stickers, for product labels or even as little gifts to be included with every order or purchase. Your customers can easily turn them into phone or laptop stickers, generating visibility for your business.
- Clear vinyl
Clear vinyl is very similar to white vinyl. The only difference is, that instead of white material, these stickers will be printed on a see-through material. This makes them ideal for applications to windows or other glass surfaces.
You can create an amazing stained-glass effect by printing color onto the transparent material. If you are after a more minimalist look for your clear labels, this material is perfect to create a stripped-back look that lets your product speak for itself.
- Effect material
Effect materials are a great way to emphasise the quality of your product. Like the other materials mentioned this far, effect materials are made from vinyl, making them very durable. Most sticker printing companies offer a wide range of effects like gold and silver or glitter and holographic.
These materials are so stunning that a simple product label can highlight the luxurious, exclusive status of your product or range. Just look at the great example below. This is a great use of glitter that mirrors the loose tea leaves in a beautiful way.
- Paper labels
Broadly speaking, sticker labels either have a plastic or a paper base. As already mentioned, plastics are durable and super resistant. Paper, on the other hand, is perfect for short-term indoor uses and, most importantly, biodegradable. This means, paper labels will decompose within 12 weeks.
Paper labels are also thicker than usual materials and have a natural matte finish, which gives them a premium feel. Such sticker labels are ideal for environmentally conscious brands or biodegradable product packaging and labelling.
- Eco-friendly options
Neither paper, nor plastic, bio-plastics are another great eco-friendly option. They are made out of sustainably sourced wood pulp and are available in white and clear. This increases their durability, which makes them the perfect substitute for white vinyl or transparent stickers.
Eco-friendly materials are rather thin, which makes them tricky to peel. We recommend getting them printed on sheets to make them easier and faster to peel and apply. This material can be composted within 12 weeks as well, making them the perfect choice for eco-friendly businesses.
We hope our little survey helped clear up some confusion and will hopefully help you find the ideal material for your needs. If you have any questions or are already an expert when it comes to stickers, we would love to hear from you in the comments below.