Nothing brings more joy than a cupcake. Its fluffy and colorful icing brings color to our life. Not to mention how we could satisfy our sweet tooth with a cupcake. But have you ever wondered how a presentation makes a big difference? We purchase a cake because it serves the looks. In the same manner, we buy clothes that seem suitable for us. But no matter what products are being sold, the packaging plays a crucial role. If the box seems boring, we might not purchase the items. But now the question is, does packaging affect our cupcake sale? Well, the short answer is yes.
No matter how you decorate your cupcakes, the same way you also need to decorate your box. Increase the product worth with the packaging and impress the customers. Whenever we use a unique and attractive box, we can easily attract more customers. And hence a box can also be used as a marketing tool. For now, let us discuss ten ways to make your cupcake boxes more elegant and professional.
Make your product visible through packaging:
If you wish to showcase your product, then use a window box. These packaging boxes are being manufactured in a different style.
Customize them with printing techniques:
Customizing a box is not accessible if you do not know how to showcase your product. So always have a rough sketch in your mind about your packaging. And then customize cupcake boxes with various modern techniques.
Use a soothing color palette:
Colors are used to communicate. For example, we use red to indicate some danger. Meanwhile, in the food industry, red is used to attract people. And that is why many food chains use a logo customized with primary colors. So now the question is, what color palette should we use for customizing our cupcake box packaging? There is not a straightforward answer to this question. It depends on the sellers and the product they are selling. If you want a more elegant vibe, then use soothing colors. But for a funky vibe, use a more prominent color palette.
Minimize the packaging:
What does it mean when we say that we should minimize our packaging? It refers to the material one uses to manufacture the box. It also means that we should lessen the cost, machinery, and energy. Always customize your boxes elegantly by printing the brand identity.
Use paper inserts:
Custom inserts are being manufactured with different materials. What material we use to manufacture them depends on our product. For example, we use a foam insert for a luxurious and fancy product. Meanwhile, we can use paper inserts for products like macaron and donuts.
Use an organic box:
Using non-organic packaging for a food item is a mistake that no one should make. It does not only affect the product sale. But it also imposes a negative impression of the brand. Meanwhile, an organic box supplies many facilities that a plastic container cannot provide. For example, we could assemble a cardboard box on the go. In this way, we could save space.
Add a handle to the box:
These days packaging is not only about securing the product. It is also about impressing the customers by using unique strategies. And that is why packaging is being modified. Now the question is, what innovation could we bring in our cupcake boxes wholesale? How about adding a handle that allows customers to carry the product quickly. To make your boxes even more appealing, you can also add a window. In this way, you can showcase your delicious product to attract new customers.
Laminate the boxes:
Lamination refers to the process of overlapping the packaging with thin plastic film. Lamination allows us to enhance the appearance of our packaging. And also to secure the item from dust or contamination.
Imprint the brand logo and slogan:
The importance of a logo on the box cannot overlook. We always have to imprint it and make sure that it is visible enough. And after that, we could make the customer purchase our product. Have you ever noticed that when we examine an effect, we first see the logo? If the trademark is of low quality or looks promising, we feel hesitant. But, on the other hand, if the logo is of high quality, we purchase it right away. And that is the reason why many brands only imprint the box with the logo. They do not print any texture, design, or pattern. And you can also do the same for your cupcake packages. Keep them simple and still make them look promising.
Imprint crucial info on the box:
What info to imprint on the box? It is always a difficult question to answer. Each product is different and has unique features. And thus, the data we need to print on the box also varies from product to product. Now, if we are talking about cupcakes, then consider printing the following factors on your package:
- First, imprint the brand logo and slogan.
- Use fun and visible font.
- Do not make your packaging boring, and use a colorful palette.
- Next, imprint the ingredients used to manufacture the box.
- Imprint the manufacturer’s address and contact information.
- Tell whether the product is homemade or not.
- Also, tell the customer to which date the effect would be good to eat.
Now use these ten tips and tricks to make your cupcake boxes more elegant and professional.